主流意识形态在网络新闻传播中的挑战与对策
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摘要
中国共产党历来重视主流意识形态的传播,随着网络科技的发展,网络新闻成为网络媒体传播意识形态的主力军。然而,一些新情况和新问题随之出现,如官方网络新闻媒体公众影响力羸弱,非官方网络新闻媒体辅助不力;网络新闻受众群体扩大,复杂性增加,主流意识形态主导权受威胁;网络新闻"把关人"职能缺失,主流意识形态面临复杂的网络环境等。有效利用网络新闻传播社会主义意识形态的关键在于:充分调动官方新闻与商业新闻的互动传播;提高议程设置的能力,把握意识形态主导权;加强教育与完善法制法规并举,全面提升网络新闻"把关人"的道德认识、意识形态认识;进行价值理性的引导,提高国民媒介素养。
The Chinese Communist Party has always attached great importance to the spread of the mainstream ideology. With the development of network technology, network news has become the main force of network media in ideological spread. However, some unprecedented situations and problems appear. First, the official network news media has a weak influence on the public, and unofficial network news media cannot play the supportive role. In addition, with its audience growing, the complexity has increased and the dominance of mainstream ideology is threatened. Finally, news "gatekeepers" are not responsible, and mainstream ideology is facing complex network environment. The key point on how to effectively disseminate socialist ideology by network news is to mobilize the interactive communication between official news and business news; to improve agenda setting capacity and grasp the leading power of ideology; to strengthen education and improve laws and regulations simultaneously to promote the moral and ideology awareness of the "gatekeepers" in a comprehensive way; and to guide the value rationality and improve the national media literacy.
The Chinese Communist Party has always attached great importance to the spread of the mainstream ideology. With the development of network technology, network news has become the main force of network media in ideological spread. However, some unprecedented situations and problems appear. First, the official network news media has a weak influence on the public, and unofficial network news media cannot play the supportive role. In addition, with its audience growing, the complexity has increased and the dominance of mainstream ideology is threatened. Finally, news "gatekeepers" are not responsible, and mainstream ideology is facing complex network environment. The key point on how to effectively disseminate socialist ideology by network news is to mobilize the interactive communication between official news and business news; to improve agenda setting capacity and grasp the leading power of ideology; to strengthen education and improve laws and regulations simultaneously to promote the moral and ideology awareness of the "gatekeepers" in a comprehensive way; and to guide the value rationality and improve the national media literacy.
引文
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[2] 戴佳,曾繁旭,王宇琦.官方与民间话语的交叠:党报核电议题报道的多媒体融合[J].国际新闻界,2014(5):104-119.
[3] 习近平.习近平谈治国理政:第2卷 [M].北京:外文出版社,2014.
[4] 肖怀远.提高舆论引导能力,掌握舆论主导权[J].求是,2009(12):34-36.
[5] 沃纳·赛弗林,小詹姆斯·坦卡德.传播理论起源、方法与应用[M].郭镇之,译.北京:华夏出版社,2000:307-308.
[6] 覃正爱.马克思主义信仰的危机及其化解[J].理论视野,2016(11):8-11.
[7] 董媛媛.深度报道正义价值观的建构:基于对大众传媒消费主义的批判[J].新闻大学,2010(1):93-100.
[8] 钟瑛,李秋华.新媒体社会责任的行业践行与现状考察[J].新闻大学,2017(1) :62-70.
[9] 董天策,梁辰曦,夏侯命波.试论《人民日报》官方微博新闻评论的话语方式[J].国际新闻界,2013,35(9):81-91.
[10] 古斯塔夫·勒庞.乌合之众:大众心理研究[M].冯克利,译.北京:中央编译出版社,2004:43.
[11] 田卉.基于受众心理的网络舆情分析[J].现代传播(中国传媒大学学报),2015,37(9):164-165.
[12] 陈方.我们是不是患上了“坏消息综合征”[N].中国青年报,2010-08-04(02).
[13] 中国互联网络信息中心.第42次中国互联网络发展状况统计报告[EB/OL](2018-08-20)[2018-09-29].http://cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201808/P020180820630889299840.pdf.
[14] 陈国权.传统媒体的未来[J].编辑之友,2017(1):26-30.
[15] 郝其宏.仇富型网络群体性事件的成因及其治理[J].齐鲁学刊,2014(2):77-81.
[16] 王俊秀,杨宜音.中国社会心态研究报告 2015[M].北京:社会科学文献出版社,2015:238.
[17] 王俊秀,陈满琪.中国社会心态研究报告 2016[M].北京:社会科学文献出版社,2016:225.
[18] 范和生,唐惠敏.论转型期中国社会心理的重构[J].吉首大学学报(社会科学版),2015,36(1):66-73.
[19] 新华社.坚持正确方向创新方法手段提高新闻舆论传播力引导力[N].新华日报,2016-02-20(01).
[20] 习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利[M].北京:人民出版社,2017.
[21] 顾金喜.全媒体时代如何有效加强党的网络舆论主导权[J].新闻与传播研究,2016(6):13-21.
[22] 张品良.全媒体环境下网络虚拟社群发展及社会管理创新[J].江西财经大学学报,2014(5):105-112.