“互联网+”时代面向儿童的非物质文化遗产数字化传播路径研究
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摘要
非物质文化遗产是中华民族宝贵的精神财富,但在互联网+时代背景下,非物质文化遗产相对传统的传播与保护方式却使其逐渐边缘化。儿童是民族文化延续的基础,面向儿童的非遗数字化传播必须考虑当下儿童的特征。面向儿童的非遗数字化传播路径具体可分为:移动互联网信息互动传播、基于大数据的定向传播、基于社交软件的群体传播、非遗传承人的自媒体传播、线上线下的混合式传播。将非遗文化传播出去是对其保护的开端,数字化传播需要传播主体对非遗文化精髓有准确的把握,但同时对于小众的非遗也不能忽视。
The Intangible Cultural Heritage(ICH) of China is the foundation of Chinese spiritual wealth. However, the traditional way of protecting ICH made it marginalized in the "Internet Plus" time. Children is the essence of the delivery of national culture, hence, the method of children-oriented ICH digital communication should take today's children's characteristics which are affected by the digital and cross-media living environment into consideration. As the characteristics are categorized into: diversified media senses; gamification digital behavior; visualized recognitional and strong will for social interactions, the specific methods of digital communication could be divided into five paths: interactive communication based on mobile Internet; individual-centered communication based on big data; crowd communication based on social media; self-communication performed by ICH inheritor and mixed communication through an Online to Offline(O2O) way. The successful communication is the beginning of the protection of ICH, the digital way still needs the certain information interpreted correctly. Also the minority should not be neglected.
The Intangible Cultural Heritage(ICH) of China is the foundation of Chinese spiritual wealth. However, the traditional way of protecting ICH made it marginalized in the "Internet Plus" time. Children is the essence of the delivery of national culture, hence, the method of children-oriented ICH digital communication should take today's children's characteristics which are affected by the digital and cross-media living environment into consideration. As the characteristics are categorized into: diversified media senses; gamification digital behavior; visualized recognitional and strong will for social interactions, the specific methods of digital communication could be divided into five paths: interactive communication based on mobile Internet; individual-centered communication based on big data; crowd communication based on social media; self-communication performed by ICH inheritor and mixed communication through an Online to Offline(O2O) way. The successful communication is the beginning of the protection of ICH, the digital way still needs the certain information interpreted correctly. Also the minority should not be neglected.
引文
(1)国务院.国务院办公厅关于加强我国非物质文化遗产保护工作的意见[EB/OL].(2017-12-01)http://www.gov.cn/zwgk/2005-08/15/content_21681.htm.
(2)人民网.习近平谈文物保护工作的三句箴言[EB/OL].(2017-12-01).http://politics.people.com.cn/n1/2016/0413/c1001-28273470-3.html.
(3)常凌翀.互联网时代西藏非物质文化遗产的数字化传播路径[J].中央民族大学学报(哲学社会科学版),2014(3):167-171.
(4)陆天奕.基于多媒体交互网络的非物质文化遗产传播的研究[J].美术大观,2014(11):105.
(5)宋方昊,刘燕.文化产业视野下的非物质文化遗产数字化保护与传承策略[J].山东社会科学,2015(2):83-87.
(6)任磊,杜一,马帅,张小龙,戴国忠.大数据可视分析综述[J].软件学报,2014(09):1909-1936.
(2)人民网.习近平谈文物保护工作的三句箴言[EB/OL].(2017-12-01).http://politics.people.com.cn/n1/2016/0413/c1001-28273470-3.html.
(3)常凌翀.互联网时代西藏非物质文化遗产的数字化传播路径[J].中央民族大学学报(哲学社会科学版),2014(3):167-171.
(4)陆天奕.基于多媒体交互网络的非物质文化遗产传播的研究[J].美术大观,2014(11):105.
(5)宋方昊,刘燕.文化产业视野下的非物质文化遗产数字化保护与传承策略[J].山东社会科学,2015(2):83-87.
(6)任磊,杜一,马帅,张小龙,戴国忠.大数据可视分析综述[J].软件学报,2014(09):1909-1936.