基于增强现实技术有机番茄智能包装的研究及开发
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摘要
目的为了研究增强现实技术(Augmented Reality, AR)在有机番茄包装上的应用,再现比传统包装更多的信息。方法通过总结增强现实技术在智能包装互动体验中的应用案例,结合有机番茄的展示特性,设计包含AR技术的有机番茄纸盒包装装潢图,并设计有机番茄的三维模型及贴图、渲染,利用Unity3D和Vuforia等程序组件开发手机应用软件,通过扫描不同图案再现不同的虚拟效果。结果以纸盒为载体基于手机端应用软件开发可以实现有机番茄智能包装的3D动画、交互性、视频等多维化的展示。结论 AR技术改变了传统包装传递信息的方式,将AR技术应用与有机番茄包装相结合,可实现基于物联网智能包装的方案。
The work aims to study the application of augmented reality(AR) technology in organic tomato package and display more information than traditional package. The application cases of AR technology in the interactive experience of intelligent packaging were summarized. Combined with the display characteristics of organic tomatoes, the packaging decoration diagram of the paper box for organic tomatoes including the AR technology was designed and the three-dimensional model of tomato was designed, mapped and rendered. The mobile application(APP) software was developed with Unity 3D and Vuforia program. Different virtual effects were reproduced by scanning different patterns. With the paper box as the carrier and based on the development of mobile APP software, the multi-dimensional display of 3D animation, interactivity and video of organic tomato intelligent packaging could be achieved. AR technology have changed the traditional way of displaying information in package, and the scheme of intelligent packaging based on the internet of things can be realized by combining the organic tomato package with the AR technology.
The work aims to study the application of augmented reality(AR) technology in organic tomato package and display more information than traditional package. The application cases of AR technology in the interactive experience of intelligent packaging were summarized. Combined with the display characteristics of organic tomatoes, the packaging decoration diagram of the paper box for organic tomatoes including the AR technology was designed and the three-dimensional model of tomato was designed, mapped and rendered. The mobile application(APP) software was developed with Unity 3D and Vuforia program. Different virtual effects were reproduced by scanning different patterns. With the paper box as the carrier and based on the development of mobile APP software, the multi-dimensional display of 3D animation, interactivity and video of organic tomato intelligent packaging could be achieved. AR technology have changed the traditional way of displaying information in package, and the scheme of intelligent packaging based on the internet of things can be realized by combining the organic tomato package with the AR technology.
引文
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[2]PANTANO E.Innovation Drivers in Retail Industry[J].International Journal of Information Management,2014,34(3):344-350.
[3]陈柏寒.包装设计中交互式体验的构建[J].包装工程,2016,37(2):29-33.CHEN Bo-han.Construction of Interactive Experiences in Packaging Design[J].Packaging Engineering,2016,37(2):29-33.
[4]杨铭,郭晓川,孔陈祥.增强现实技术及其在各领域的应用现状与发展[J].电子世界,2017(20):49-50.YANG Ming,GUO Xiao-chuan,KONG Chen-xiang.Augmented Reality Technology and Its Application Status and Development in Various Fields[J].Electronic world,2017(20):49-50.
[5]柴冬梅,张李玲.有机番茄生产技术规程[J].河北农业科学,2007(3):41-42.CHAI Dong-mei,ZHANG Li-ling.Technical Regulations for the Production of Organic Tomatoes[J].Hebei Agricultural Science,2007(3):41-42.
[6]AZUMA R.A Survey of Augmented Reality[J].Presence of Teleoperators and Virtual Environments,1997,6(4):355-385.
[7]陈一民,李启明,马德宜,等.增强虚拟现实技术研究及其应用[J].上海大学学报(自然科学版),2011,17(4):412-428.CHEN Yi-min,LI Qi-ming,MA De-yi,et al.Research and Application of Enhanced Virtual Reality Technology[J].Journal of Shanghai University(Natural Science Edition),2011,17(4):412-428.
[8]WAFA S N,HASHIM E.Adoption of Mobile Augmented Reality Advertisements by Brands in Malaysia[J].Procedia-social and Behavioral Sciences,2016,219:762-768.
[9]谢琼.基于AR技术的现代品牌包装创新设计研究[J].包装工程,2017,38(2):60-63.XIE Qiong.Research on Innovation Design of Modern Brand Packaging Based on AR Technology[J].Packaging Engineering,2017,38(2):60-63.
[10]刘冬,王俊艳.AR技术让包装更生动[J].今日印刷,2017(9):44-46.LIU Dong,WANG Jun-yan.AR Technology Makes Packaging More Vivid[J].Print Today,2017(9):44-46.
[11]王聪.虚拟现实和增强现实技术及其标准化研究[J].信息技术与标准化,2016(9):27-31.WANG Cong.Virtual Reality and Augmented Reality Technology and Its Standardization Research[J].Information Technology and Standardization,2016(9):27-31.
[12]网易网.2015盘点20款让你脑洞大开的AR技术应用[EB/OL].(2015-03-12)[2015-11-11].http://digi.163.com/15/0312/14/AKGVTR86001668IL.html.NetEase.The Inventory of 20 AR Applications to Blow Your Mind[EB/OL].(2015-03-12)[2015-11-11].http://digi.163.com/15/0312/14/AKGVTR86001668IL.html.
[13]程雁飞.增强现实在智能包装中的应用趋势[J].包装工程,2018,39(7):27-30.CHENG Yan-fei.The Application Trend of Augmented Reality in Intelligent Packaging[J].Packaging Engineering,2018,39(7):27-30.
[14]SCHMALSTIEG D,HOLLERER T.Augmented Reality:Principles and Practice[M].Boston:Addison Wesley,2016.
[15]程志,金义富.基于手机的增强现实及其移动学习应用[J].电化教育研究,2013,34(2):66-70.CHENG Zhi,JIN Yi-fu.Mobile Phone-Based Augmented Reality and Its Mobile Learning Application[J].Audio-Visual Education Research,2013,34(2):66-70.