多层次隐喻设计架构下的文化创意产品设计
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摘要
目的探索隐喻设计在文化创意产品设计中的应用。方法通过阐述文化创意产品的内涵,结合相似类比关系、概念置换、结构映射等隐喻理论,以多层次的隐喻设计架构为基础,以文化创意产品为设计载体,以相互关系为链接基础,以特征为考量单位,以人、事、物为总体设计脉络,以相似性类比判断为条件,以特征提取、置换、映射、重组、转化为工具,总结归纳出一种适用于文化创意产品设计的方法流程,最后以一整套文化创意陶瓷系列餐具设计为实践,完成具有隐喻性和创新性的设计方案,来验证此方法流程的可靠有效性。结论多层次的隐喻设计架构可以有效帮助设计师从意象的文化和具象的器物中提取设计内涵和设计方法,这对工业设计理论的发展和文化创意产品的设计创新来说具有重要意义。
The paper aims to explore the application of metaphor design in cultural and creative product design. By elaborating the connotation of cultural and creative products and combining the metaphorical theories such as analogy,conceptual substitution and structure mapping, and based on multi-level metaphorical design framework, the cultural and creative products were taken as the carrier of design, and the interrelationship was taken as the basis of the link. The characteristics were taken as units of consideration. People, events and things were taken as the overall design context.Through similarity analogy judgment, feature extraction, permutation, mapping, reorganization and conversion into tools,this paper summarized a method flow suitable for cultural and creative product design. Finally, metaphorical and innovative design was completed through a set of cultural and creative ceramic tableware design practice to verify the reliability and validity of this method flow. Multi-level metaphorical design architecture can effectively help designers to extract the design connotation and design method from the cultural and figurative artifacts of images, which is of great significance to the development of industrial design theory and the design and innovation of cultural and creative products.
The paper aims to explore the application of metaphor design in cultural and creative product design. By elaborating the connotation of cultural and creative products and combining the metaphorical theories such as analogy,conceptual substitution and structure mapping, and based on multi-level metaphorical design framework, the cultural and creative products were taken as the carrier of design, and the interrelationship was taken as the basis of the link. The characteristics were taken as units of consideration. People, events and things were taken as the overall design context.Through similarity analogy judgment, feature extraction, permutation, mapping, reorganization and conversion into tools,this paper summarized a method flow suitable for cultural and creative product design. Finally, metaphorical and innovative design was completed through a set of cultural and creative ceramic tableware design practice to verify the reliability and validity of this method flow. Multi-level metaphorical design architecture can effectively help designers to extract the design connotation and design method from the cultural and figurative artifacts of images, which is of great significance to the development of industrial design theory and the design and innovation of cultural and creative products.
引文
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[6]宋文娟,杨永发,王坤茜.产品设计的符号隐喻修辞方法研究[J].包装工程,2015,36(16):91-93.SONG Wen-juan,YANG Yong-fa,WANG Kun-qian.Symbolic Metaphor Rhetoric Methods of Product Design[J].Packaging Engineering,2015,36(16):91-93.
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[8]GENTNER D.Structure-mapping:A Theoretical Framework for Analogy[J].Cognitive Science:A Multidisciplinary Journal,1983,7(2):155-170.
[9]孙利,周强.产品复合隐喻设计方法研究[J].包装工程,2013,34(22):97-101.SUN Li,ZHOU Qiang.Research on the Multi-metaphor Product Design Method[J].Packaging Engineering,2013,34(22):97-101.
[10]尹翠军,任立昭,何人可.论设计创新思维的启发式[J].包装工程,2007,28(18):118-119.YIN Cui-jun,REN Li-zhao,HE Ren-ke.Discussion on the Heuristics Method of Creative Design[J].Packaging Engineering,2007,28(18):118-119.
[2]束定芳.隐喻学研究[M].上海:上海外语教育出版社,2000.SHU Ding-fang.Studies in Metaphor[M].Shanghai:Shanghai Foreign Language Education Press,2000.
[3]刘宇红.隐喻的多视角研究[M].北京:世界图书出版公司,2011.LIU Yu-hong.Multi-Perspective Study of Metaphor[M].Beijing:World Publishing Corporation,2011.
[4]余从刚,赵江洪.一种基于隐喻思维的产品设计创意方法[J].包装工程,2013,34(12):68-71.YU Cong-gang,ZHAO Jiang-hong.A Creative Metheod of Product Design Based on Metaphor Thinking[J].Packaging Engineering,2013,34(12):68-71.
[5]张立新.隐喻认知语用研究[M].广州:世界图书出版广东有限公司,2014.ZHANG Li-xin.A Cognitive-pragmatic Study of Metapho[M].Guangzhou:World Publishing Guangdong Corporation,2014.
[6]宋文娟,杨永发,王坤茜.产品设计的符号隐喻修辞方法研究[J].包装工程,2015,36(16):91-93.SONG Wen-juan,YANG Yong-fa,WANG Kun-qian.Symbolic Metaphor Rhetoric Methods of Product Design[J].Packaging Engineering,2015,36(16):91-93.
[7]刘宇红.隐喻过程中概念特征置换的非对称性研究[J].江苏外语教学研究,2011(1):41-46.LIU Yu-hong.Asymmetric Study of Conceptual Feature Displacement in Metaphor Process[J].Jiangsu Foreign Language Teaching and Research,2011(1):41-46.
[8]GENTNER D.Structure-mapping:A Theoretical Framework for Analogy[J].Cognitive Science:A Multidisciplinary Journal,1983,7(2):155-170.
[9]孙利,周强.产品复合隐喻设计方法研究[J].包装工程,2013,34(22):97-101.SUN Li,ZHOU Qiang.Research on the Multi-metaphor Product Design Method[J].Packaging Engineering,2013,34(22):97-101.
[10]尹翠军,任立昭,何人可.论设计创新思维的启发式[J].包装工程,2007,28(18):118-119.YIN Cui-jun,REN Li-zhao,HE Ren-ke.Discussion on the Heuristics Method of Creative Design[J].Packaging Engineering,2007,28(18):118-119.