互联网环境下北京休闲农业创新发展研究
|
摘要
互联网技术在农业领域的渗透,催生了休闲农业新业态。探讨网络环境下休闲农业创新发展需求和模式对我国现代农业产业融合和农业农村经济发展具有重要意义。采用文献调研和案例调研相结合的方法,总结分析北京市休闲农业与互联网融合发展现状、需求、模式和困境。结果表明,北京市"互联网+"休闲农业融合发展主要形成了休闲农业主题网站、休闲农业与互联网金融和会展农业等业态。互联网环境下,基于政府规范管理、消费者参与式消费、休闲产品服务精准化开发和信息沟通反馈的需求,休闲农业发展形成了基于品牌宣传推介的创意体验农业模式、基于休闲农产品营销的电子商务模式、基于产业链服务的个性化定制模式和基于科技示范引领的科普展览模式4类。目前,休闲农业转型升级仍面临城乡网络基础设施建设不完善、经营主体受教育程度偏低、建设发展资金不足和专业人才缺乏等限制因素。为此,应持续完善网络基础设施建设,加强经营主体培训,创新生产经营模式,强化人才建设。
The application of Internet technology in the field of agriculture has given the birth to a new form of leisure agriculture. Discussing the demand and the mode of leisure agriculture innovation development under the network environment has great importance to the integration of modern agricultural industry and the development of agricultural and rural economy in China. Applying the methods of literature research and case study, this paper summarizes and analyzes the current situation, demand, development modes and difficulties of integration of leisure agriculture and Internet in Beijing. Results show that leisure agriculture website, leisure agriculture and Internet finance and exhibition agriculture have been formed. Under the Internet environment, and based on the needs of government regulation, consumer participatory consumption, precise development of leisure products and services, and information communication and feedback, the development of leisure agriculture has formed four modes: creative experience agriculture mode based on brand promotion, e-commerce mode based on leisure agricultural product marketing,individualized customization mode based on industry chain service and popular science exhibition mode based on science and technology demonstration. However, the transformation and upgrading of leisure agriculture are still facing with some constraints, including imperfect urban and rural network infrastructure, low educational level of operators,insufficient funds and lack of professional talents. Therefore, this paper suggests to improve the construction of network infrastructure, to strengthen the training of business subjects, to innovate the mode of production and management, and to enhance the construction of talents.
The application of Internet technology in the field of agriculture has given the birth to a new form of leisure agriculture. Discussing the demand and the mode of leisure agriculture innovation development under the network environment has great importance to the integration of modern agricultural industry and the development of agricultural and rural economy in China. Applying the methods of literature research and case study, this paper summarizes and analyzes the current situation, demand, development modes and difficulties of integration of leisure agriculture and Internet in Beijing. Results show that leisure agriculture website, leisure agriculture and Internet finance and exhibition agriculture have been formed. Under the Internet environment, and based on the needs of government regulation, consumer participatory consumption, precise development of leisure products and services, and information communication and feedback, the development of leisure agriculture has formed four modes: creative experience agriculture mode based on brand promotion, e-commerce mode based on leisure agricultural product marketing,individualized customization mode based on industry chain service and popular science exhibition mode based on science and technology demonstration. However, the transformation and upgrading of leisure agriculture are still facing with some constraints, including imperfect urban and rural network infrastructure, low educational level of operators,insufficient funds and lack of professional talents. Therefore, this paper suggests to improve the construction of network infrastructure, to strengthen the training of business subjects, to innovate the mode of production and management, and to enhance the construction of talents.
引文
[1]李瑾,郭美荣.互联网环境下农业服务业的创新发展[J].华南农业大学学报(社会科学版),2018,17(2):11-21.Li J,Guo M R.Innovation and development of agricultural service industry in the internet environment[J].Journal of South China Agricultural University(Social Science Edition),2018,17(2):11-21.
[2]马思捷,严世东.我国休闲农业发展态势、问题与对策研究[J].中国农业资源与区划,2016,37(9):160-164.Ma S J,Yan S D.Development trend,problems and countermeasures of leisure agriculture in China[J].Chinese Journal of Agricultural Resources and Regional Planning,2016,37(9):160-164.
[3]朱长宁.价值链重构、产业链整合与休闲农业发展--基于供给侧改革视角[J].经济问题,2016(11):89-93.Zhu C N.Value chain reconstruction,industrial chain integration and leisure agriculture development:From the view of supply-side reform[J].On Economic Problems,2016(11):89-93.
[4]Amsden B,Mcentee J.Agrileisure:Re-imagining the relationship between agriculture,leisure,and social change[J].Leisure/Loisir,2011,35(1):37-48.
[5]Ventura F,Milone P.Theory and practice of multi-product farms:Farm butcheries in umbria[J].Sociologia Ruralis,2002,40(4):452-465.
[6]Phillip S,Hunter C,Blackstock K.A typology for defining agritourism[J].Tourism Management,2010,31(6):754-758.
[7]Flanigan S,Blackstock K,Hunter C.Agritourism from the perspective of providers and visitors:A typology-based study[J].Tourism Management,2014,40:394-405.
[8]Singh B F,Reeder R J.Factors affecting farmer participation in agritourism[J].Agricultural and Resource Economics Review,2012,41(2):189-199.
[9]Schilling B J,Sullivan K P.Characteristics of New Jersey agritourism farms[J].Journal of Food Distribution Research,2014,45:161-173.
[10]Pilar L,Pokorna J,Balcarova T,et al.Factors determining the entry of agricultural farms into agritourism[J].AGRIS On-line Papers in Economics and Informatics,2012,4(4):59-66.
[11]Havlí?ek Z,V Lohr,?mejkalováM,et al.Agritourism farmsevaluation of their websites quality and web 2.0[J].AGRIS Online Papers in Economics and Informatics,2013,5(1):31-38.
[12]Platania M.Agritourism farms and the web-an exploratory evaluation of their websites[J].AGRIS On-line Papers in Economics and Informatics,2014,6(3):51-58.
[13]Król K.Cost estimation of realization and promotion of agritourism farms website[J].Acta Scientiarum PolonorumFormatio Circumiectus,2015,14(4):41-48.
[14]肖君泽.发展休闲农业开发和拓展农业功能[J].农业现代化研究,2009,30(4):453-456.Xiao J Z.Develop entertainment agriculture and exploit and expand agricultural function[J].Research of Agricultural Modernization,2009,30(4):453-456.
[15]荆怀芳.农业旅游主要类型与盈利模式[J].农业工程,2018,8(9):151-152.Jing H F.Main types and profit model of agricultural tourism[J].Agricultural Engineering,2018,8(9):151-152.
[16]胡世伟,汪东亮.基于生态足迹理论的休闲农业发展驱动因子分析[J].中国农业资源与区划,2018,39(5):219-223.Hu S W,Wang D L.Driving factors analysis of leisure agriculture development based on ecological footprint theory[J].Journal of Agricultural Resources and Regional Planning,2018,39(5):219-223.
[17]王洪桥,袁家冬,孟祥君.东北地区A级旅游景区空间分布特征及影响因素[J].地理科学,2017,37(6):895-903.Wang H Q,Yuan J D,Meng X J.Spatial distribution and its influencing factors of level-a scenic spots in Northeast China[J].Scientia Geographica Sinica,2017,37(6):895-903.
[18]杨锐.基于供给侧改革的山东省休闲农业发展策略研究[J].山东农业大学学报(自然科学版),2017,48(6):952-956.Yang R.Study on the development strategy of leisure agriculture in Shandong Province based on supply-side reform[J].Journal of Shandong Agricultural University(Natural Science Edition),2017,48(6):952-956.
[19]张孟骅,刘芳,何忠伟.北京“互联网+休闲农业”新模式探讨[J].农业展望,2016(1):49-52.Zhang M H,Liu F,He Z W.Research on the new mode of“internet plus leisure agriculture”in Beijing[J].Agricultural Outlook,2016(1):49-52.
[20]李庆国.“互联网+”撬动北京休闲农业大市场[J].农产品市场周刊,2016(9):29-30.Li Q G.“Internet+”leverages Beijing’s leisure agriculture market[J].Farm Produce Market Weekly,2016(9):29-30.
[21]谢安世.我国休闲农业发展演进及“互联网+”转型研究[J].经济纵横,2017(6):102-107.Xie A S.The evolution and“internet plus”transformation of leisure agriculture in China[J].Economic Review,2017(6):102-107.
[22]唐凯江,杨启智,李玫玫.“互联网+”休闲农业运营模式演化研究[J].农村经济,2015(11):28-34.Tang K J,Yang Q Z,Li M M.Study on the evolution of“internet+”leisure agriculture operation mode[J].Rural Economy,2015(11):28-34.
[23]李瑾,冯献,马晨,等.“互联网+”农业:产业融合机理、困境与出路[J].山西农业大学学报(社会科学版),2018,17(12):53-59.Li J,Feng X,Ma C,et al.Internet plus agriculture:Mechanism,dilemma and policy suggestions with industrial integration perspective[J].Journal of Shanxi Agricultural University(Social Science Edition),2018,17(12):53-59.
[24]毛峰.“互联网+”时代乡村旅游可持续发展的路径及对策[J].改革与战略,2016,32(3):74-77.Mao F.The path and strategies for the sustainable development of rural tourism in the“internet+”age[J].Reformation&Strategy,2016,32(3):74-77.
[25]秦俊丽.乡村振兴战略下休闲农业发展路径研究--以山西为例[J].经济问题,2019(2):76-84.Qin J L.Study on the development path of leisure agriculture based on rural revitalization strategy:A case study of Shanxi Province[J].On Economic Problems,2019(2):76-84.
[26]赵鹏,张天柱,刘鲁江.农业嘉年华模式初探[J].北方园艺,2017(13):181-189.Zhao P,Zhang T Z,Liu L J.Primary exploration for agricultural carnival[J].Northern Horticulture,2017(13):181-189.
[27]张鸣峰,胡永进.“互联网+”在休闲观光农业中的应用[J].安徽农业科学,2015,43(30):135-136.Zhang M F,Hu Y J.The application research on leisure sightseeing agriculture with Internet plus[J].Journal of Anhui Agricultural Sciences,2015,43(30):135-136.
[28]马晨,李瑾.“互联网+”时代我国现代农业服务业的新内涵、新特征及动力机制研究[J].科技管理研究,2018(2):1-7.Ma C,Li J.Study on the new connotation,new characteristics and dynamic mechanism of modern agricultural service industry in the“internet plus”era[J].Science and Technology Management Research,2018(2):1-7.
[29]刘辉,杨礼宪,廖艳,等.休闲农业网设计开发及促进休闲农业产业的发展[J].农业工程学报,2016(S2):186-190.Liu H,Yang L X,Liao Y,et al.Design and development of leisure agriculture website and its improvement on leisure agriculture industry development[J].Transactions of the Chinese Society of Agricultural Engineering,2016,32(S2):186-190.
[30]陈慈,陈俊红,龚晶,等.当前农业新业态发展的阶段特征与对策建议[J].农业现代化研究,2018,39(1):48-56.Chen C,Chen J H,Gong J,et al.Stage characteristics and suggestions for the current new agricultural industry[J].Research of Agricultural Modernization,2018,39(1):48-56.
[31]杨璐璐.乡村振兴视野的新型职业农民培育:浙省个案[J].改革,2018(2):132-145.Yang L L.The cultivation of new occupational peasants from the perspective of rural revitalization:Taking Zhejiang Province as an example[J].Reform,2018(2):132-145.
[2]马思捷,严世东.我国休闲农业发展态势、问题与对策研究[J].中国农业资源与区划,2016,37(9):160-164.Ma S J,Yan S D.Development trend,problems and countermeasures of leisure agriculture in China[J].Chinese Journal of Agricultural Resources and Regional Planning,2016,37(9):160-164.
[3]朱长宁.价值链重构、产业链整合与休闲农业发展--基于供给侧改革视角[J].经济问题,2016(11):89-93.Zhu C N.Value chain reconstruction,industrial chain integration and leisure agriculture development:From the view of supply-side reform[J].On Economic Problems,2016(11):89-93.
[4]Amsden B,Mcentee J.Agrileisure:Re-imagining the relationship between agriculture,leisure,and social change[J].Leisure/Loisir,2011,35(1):37-48.
[5]Ventura F,Milone P.Theory and practice of multi-product farms:Farm butcheries in umbria[J].Sociologia Ruralis,2002,40(4):452-465.
[6]Phillip S,Hunter C,Blackstock K.A typology for defining agritourism[J].Tourism Management,2010,31(6):754-758.
[7]Flanigan S,Blackstock K,Hunter C.Agritourism from the perspective of providers and visitors:A typology-based study[J].Tourism Management,2014,40:394-405.
[8]Singh B F,Reeder R J.Factors affecting farmer participation in agritourism[J].Agricultural and Resource Economics Review,2012,41(2):189-199.
[9]Schilling B J,Sullivan K P.Characteristics of New Jersey agritourism farms[J].Journal of Food Distribution Research,2014,45:161-173.
[10]Pilar L,Pokorna J,Balcarova T,et al.Factors determining the entry of agricultural farms into agritourism[J].AGRIS On-line Papers in Economics and Informatics,2012,4(4):59-66.
[11]Havlí?ek Z,V Lohr,?mejkalováM,et al.Agritourism farmsevaluation of their websites quality and web 2.0[J].AGRIS Online Papers in Economics and Informatics,2013,5(1):31-38.
[12]Platania M.Agritourism farms and the web-an exploratory evaluation of their websites[J].AGRIS On-line Papers in Economics and Informatics,2014,6(3):51-58.
[13]Król K.Cost estimation of realization and promotion of agritourism farms website[J].Acta Scientiarum PolonorumFormatio Circumiectus,2015,14(4):41-48.
[14]肖君泽.发展休闲农业开发和拓展农业功能[J].农业现代化研究,2009,30(4):453-456.Xiao J Z.Develop entertainment agriculture and exploit and expand agricultural function[J].Research of Agricultural Modernization,2009,30(4):453-456.
[15]荆怀芳.农业旅游主要类型与盈利模式[J].农业工程,2018,8(9):151-152.Jing H F.Main types and profit model of agricultural tourism[J].Agricultural Engineering,2018,8(9):151-152.
[16]胡世伟,汪东亮.基于生态足迹理论的休闲农业发展驱动因子分析[J].中国农业资源与区划,2018,39(5):219-223.Hu S W,Wang D L.Driving factors analysis of leisure agriculture development based on ecological footprint theory[J].Journal of Agricultural Resources and Regional Planning,2018,39(5):219-223.
[17]王洪桥,袁家冬,孟祥君.东北地区A级旅游景区空间分布特征及影响因素[J].地理科学,2017,37(6):895-903.Wang H Q,Yuan J D,Meng X J.Spatial distribution and its influencing factors of level-a scenic spots in Northeast China[J].Scientia Geographica Sinica,2017,37(6):895-903.
[18]杨锐.基于供给侧改革的山东省休闲农业发展策略研究[J].山东农业大学学报(自然科学版),2017,48(6):952-956.Yang R.Study on the development strategy of leisure agriculture in Shandong Province based on supply-side reform[J].Journal of Shandong Agricultural University(Natural Science Edition),2017,48(6):952-956.
[19]张孟骅,刘芳,何忠伟.北京“互联网+休闲农业”新模式探讨[J].农业展望,2016(1):49-52.Zhang M H,Liu F,He Z W.Research on the new mode of“internet plus leisure agriculture”in Beijing[J].Agricultural Outlook,2016(1):49-52.
[20]李庆国.“互联网+”撬动北京休闲农业大市场[J].农产品市场周刊,2016(9):29-30.Li Q G.“Internet+”leverages Beijing’s leisure agriculture market[J].Farm Produce Market Weekly,2016(9):29-30.
[21]谢安世.我国休闲农业发展演进及“互联网+”转型研究[J].经济纵横,2017(6):102-107.Xie A S.The evolution and“internet plus”transformation of leisure agriculture in China[J].Economic Review,2017(6):102-107.
[22]唐凯江,杨启智,李玫玫.“互联网+”休闲农业运营模式演化研究[J].农村经济,2015(11):28-34.Tang K J,Yang Q Z,Li M M.Study on the evolution of“internet+”leisure agriculture operation mode[J].Rural Economy,2015(11):28-34.
[23]李瑾,冯献,马晨,等.“互联网+”农业:产业融合机理、困境与出路[J].山西农业大学学报(社会科学版),2018,17(12):53-59.Li J,Feng X,Ma C,et al.Internet plus agriculture:Mechanism,dilemma and policy suggestions with industrial integration perspective[J].Journal of Shanxi Agricultural University(Social Science Edition),2018,17(12):53-59.
[24]毛峰.“互联网+”时代乡村旅游可持续发展的路径及对策[J].改革与战略,2016,32(3):74-77.Mao F.The path and strategies for the sustainable development of rural tourism in the“internet+”age[J].Reformation&Strategy,2016,32(3):74-77.
[25]秦俊丽.乡村振兴战略下休闲农业发展路径研究--以山西为例[J].经济问题,2019(2):76-84.Qin J L.Study on the development path of leisure agriculture based on rural revitalization strategy:A case study of Shanxi Province[J].On Economic Problems,2019(2):76-84.
[26]赵鹏,张天柱,刘鲁江.农业嘉年华模式初探[J].北方园艺,2017(13):181-189.Zhao P,Zhang T Z,Liu L J.Primary exploration for agricultural carnival[J].Northern Horticulture,2017(13):181-189.
[27]张鸣峰,胡永进.“互联网+”在休闲观光农业中的应用[J].安徽农业科学,2015,43(30):135-136.Zhang M F,Hu Y J.The application research on leisure sightseeing agriculture with Internet plus[J].Journal of Anhui Agricultural Sciences,2015,43(30):135-136.
[28]马晨,李瑾.“互联网+”时代我国现代农业服务业的新内涵、新特征及动力机制研究[J].科技管理研究,2018(2):1-7.Ma C,Li J.Study on the new connotation,new characteristics and dynamic mechanism of modern agricultural service industry in the“internet plus”era[J].Science and Technology Management Research,2018(2):1-7.
[29]刘辉,杨礼宪,廖艳,等.休闲农业网设计开发及促进休闲农业产业的发展[J].农业工程学报,2016(S2):186-190.Liu H,Yang L X,Liao Y,et al.Design and development of leisure agriculture website and its improvement on leisure agriculture industry development[J].Transactions of the Chinese Society of Agricultural Engineering,2016,32(S2):186-190.
[30]陈慈,陈俊红,龚晶,等.当前农业新业态发展的阶段特征与对策建议[J].农业现代化研究,2018,39(1):48-56.Chen C,Chen J H,Gong J,et al.Stage characteristics and suggestions for the current new agricultural industry[J].Research of Agricultural Modernization,2018,39(1):48-56.
[31]杨璐璐.乡村振兴视野的新型职业农民培育:浙省个案[J].改革,2018(2):132-145.Yang L L.The cultivation of new occupational peasants from the perspective of rural revitalization:Taking Zhejiang Province as an example[J].Reform,2018(2):132-145.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |