消费者对食品安全评价及其影响因素分析——基于北京市朝阳区生鲜食品安全调研数据
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摘要
随着近几年食品安全事故的频发,食品企业和经营商的信用遭到严重冲击,政府和相关监管部门的权威性面对前所未有的挑战。消费者是食品安全流通过程中的终端目标,消费者在食品安全上所体现的态度和消费倾向会对食品生产者、加工及经销企业的行为主体产生深刻影响。采用最优尺度回归方法,对影响北京市朝阳区消费者对食品安全评价的主要因素进行回归分析,如消费者的个人特征、是否常去街边摊贩采购、对新鲜程度和销售环境的满意度,以及对下架食品信息关注度等,并提出相关建议。
With frequent occurrence of food safety incidents in recent years,the reputation of the food companies and operators were badly hit,whilst,the government and relevant supervision departments faced unprecedented challenges.Consumers are the ultimate in the process of a safe circulation of food,furthermore,their attitude and the consumption tendency on food safety would have a profound impact on food producing,processing and marketing enterprises.By using optimal scaling regression method,this research analyzes the main factors in relation to customers that affect the food safety evaluation of consumers in Beijing Chaoyang district,such as the individual characters,tendency to shop at street vendors and the satisfaction of freshness and shopping environment.Finally,several corresponding suggestions were put forward.
With frequent occurrence of food safety incidents in recent years,the reputation of the food companies and operators were badly hit,whilst,the government and relevant supervision departments faced unprecedented challenges.Consumers are the ultimate in the process of a safe circulation of food,furthermore,their attitude and the consumption tendency on food safety would have a profound impact on food producing,processing and marketing enterprises.By using optimal scaling regression method,this research analyzes the main factors in relation to customers that affect the food safety evaluation of consumers in Beijing Chaoyang district,such as the individual characters,tendency to shop at street vendors and the satisfaction of freshness and shopping environment.Finally,several corresponding suggestions were put forward.
引文
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[2]赵芳.基于我国食品安全的生鲜农产品供应链管理研究[J].物流科技,2010(8):86-88.
[3]卢菲菲,何坪华,闵锐.消费者对食品质量安全信任影响因素分析[J].西北农林科技大学学报:社会科学版,2010(1):72-77.
[4]陈海波,赵美玲,徐先翔.居民文化消费意向影响因素的实证分析——基于江苏镇江市的调研数据[J].消费经济,2012(1):60-64.
[5]王爱英,时松和,冯丽云,等.工作满意度影响因素的最优尺度回归分析[J].中国卫生统计,2008(5):523-525.
[6]VAN ROSMALEN J,KONING A J,GROENEN P J F.Groenen.Optimal scaling of interaction effects in generalized linear models[J].Multivariate Behavioral Research,2009(2):59-81.
[7]赵鑫.消费者对食品安全的评价研究[D].长沙:湖南师范大学,2012:48-74.
[8]马缨,赵延东.北京公众对食品安全的满意程度及影响因素分析[J].北京社会科学,2009(3):17-20.
[9]XIAO Y Q.Problems of rural food safety and strategies of constructing supervision system[J].Asian Agricultural Research,2011,3(7):54-57,79.
[10]肖梦颖.浅谈我国的食品安全状况与对策[J].内蒙古农业科技,2013(2):7,13.
[11]王琳茜,姜雅丽.我国现行食品安全监管体系存在的问题及其原因分析[J].畜牧与饲料科学,2011,32(6):38.
[12]吴婷.共建诚信家园同铸食品安全[J].湖南农业科学,2012(14):10-13.