面向用户集群的产品设计方法研究
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摘要
为使产品设计方案更好地满足目标用户的需求偏好,较全面地关注用户需求差异,提出一种面向用户集群的产品设计方法。首先,辨识约束需求的用户特征属性,运用K-Modes聚类算法对目标用户群体进行基于特征属性细分,完成集群的分类构建;其次,利用造型分析法对目标产品进行解构,获取用户集群设计要素偏好,对设计要素进行方案重构,获得集群设计方案;最终,引入新用户对集群设计方案进行评价分析。以眼镜设计为例,验证了该方法的可行性和有效性。
In order to make the product design scheme satisfy the requirement preferences of target users, and all-round focus on the user requirement differences, a user focused product design method was proposed. Firstly,the user attribute characteristics were recognized for constraints on demand. K-Modes Clustering algorithm was used on the target user group to perform attribute subdivision. The classification construction of user cluster was completed. Secondly,the target product was deconstructed using modeling analysis method to obtain user cluster preferences. The scheme reconstruction was performed on the design factors to obtain the cluster design scheme. Finally,new users were introduced to evaluate the cluster design scheme. The design of glass was taken as an example to verify the feasibility and effectiveness of this method.
In order to make the product design scheme satisfy the requirement preferences of target users, and all-round focus on the user requirement differences, a user focused product design method was proposed. Firstly,the user attribute characteristics were recognized for constraints on demand. K-Modes Clustering algorithm was used on the target user group to perform attribute subdivision. The classification construction of user cluster was completed. Secondly,the target product was deconstructed using modeling analysis method to obtain user cluster preferences. The scheme reconstruction was performed on the design factors to obtain the cluster design scheme. Finally,new users were introduced to evaluate the cluster design scheme. The design of glass was taken as an example to verify the feasibility and effectiveness of this method.
引文
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[3]张青,陈登凯,余隋怀.产品设计中基于FBS模型的用户需求分析方法[J].机械设计,2018,35(7):119-123.
[4]张琳,赵静.产品设计中用户需求可视化研究[J].机械设计,2015,32(7):126-128.
[5]Violante M G,Vezzetti E.A methodology for supporting requirement management tools(RMt)design in the PLM scenario:an user-based strategy[J].Computers in Industry,2014,65(7):1065-1075.
[6]Ma X J,Ding G F,Qin S F,et al.Transforming multidisciplinary customer requirements to product design specifications[J].Chinese Journal of Mechanical Engineering,2017,30(5):1069-1080.
[7]Wang P,Gong Y,Xie H,et al.Applying CBR to machine tool product configuration design oriented to customer requirements[J].Chinese Journal of Mechanical Engineering,2017,30(1):1-17.
[8]科特勒·菲利普,凯勒·凯文.营销管理[M].北京:中国人民大学出版社,2012.
[9]罗仕鉴,朱上上,应放天,等.产品设计中的用户隐性知识研究现状与进展[J].计算机集成制造系统,2010,16(4):673-688.
[10]杨涛,杨育,张雪峰,等.基于客户聚类分析的产品概念设计方案评价决策方法[J].计算机集成制造系统,2015,21(7):1669-1678.
[11]Jang S H,Jang E Y,Lee S J.A study on well-being marketing strategy by female consumer types[J].Journal of Korean Social Costume,2006,56(3):28-41.
[12]Yang Y.A re-examination of text categorization methods[C]//International ACM SIGIR Conference on Research and Development in Information Retrieval,ACM,1999:42-49.
[13]耿丽娟,李星毅.用于大数据分类的KNN算法研究[J].计算机应用研究,2014,31(5):1342-1344.
[14]杨建辉.眼镜美学[M].郑州:郑州大学出版社,2011.
[15]Li S.The application of face recognition based on OpenCV[J].Advanced Materials Research,2012,403/408:2350-2353.