基于大数据的安徽省国家级风景名胜区游客行为方式研究
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摘要
以安徽省国家级风景名胜区的网络游记为基础数据,从游客的来源、游客的旅行方式、游客的关注点、游客的满意度四个方面,对安徽省国家级风景名胜区的游客行为方式进行了研究。研究发现安徽省国家级风景名胜区的的游客来源主要与来源地的地理区位和经济发展有关;客流高峰一般出现在四月以及十月,八月与十二月客流最少;与朋友或者独自旅行的人占大多数,游客消费偏低;游客的关注点主要集中在宗教文化、历史典故、奇特景观三个方面;游客满意度较高,但价格不合理、管理不善、安全存在隐患等是游客不满意的主要原因。
Based on the online travel records of national scenic spots in Anhui Province, this study explores the behaviors of tourists in Anhui National Scenic Area from four aspects: the source of tourists, the way of travel of tourists, the focus of tourists and the satisfaction of tourists. This study found that the tourist sources of the national scenic spots in Anhui Province are mainly related to the geographical location and economic development of the tourists ource; the peak of passenger flow generally occurs in April and October, and the least passenger flow in August and December; travel with friends or alone The majority of people, tourists consumption is low;tourists focus on religious culture, historical allusions,strange landscapes;tourist satisfaction is high, but the price is unreasonable, poor management, security issues, etc. are the main reasonof tourists unsatisfied.
Based on the online travel records of national scenic spots in Anhui Province, this study explores the behaviors of tourists in Anhui National Scenic Area from four aspects: the source of tourists, the way of travel of tourists, the focus of tourists and the satisfaction of tourists. This study found that the tourist sources of the national scenic spots in Anhui Province are mainly related to the geographical location and economic development of the tourists ource; the peak of passenger flow generally occurs in April and October, and the least passenger flow in August and December; travel with friends or alone The majority of people, tourists consumption is low;tourists focus on religious culture, historical allusions,strange landscapes;tourist satisfaction is high, but the price is unreasonable, poor management, security issues, etc. are the main reasonof tourists unsatisfied.
引文
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[2]陶犁,杨桂华.旅游地理学[M].昆明:云南大学出版社,1995:40.
[3]Rutelione Ausra,Hopeniene Rimante,Zalimiene Kristina.Linking Destination Brand Personality,Self-congruity and Tourist Behaviour:ALocal Spa Resort Case Study[J].Lex Localis-Journal of Local Self-goverment,2018,16(2):293-310.
[4]边馥苓,杜江毅,孟小亮.时空大数据处理的需求、应用与挑战[J].测绘地理信息,2016,41(6):1-4.
[5]任宇杰,马坤,唐晓岚.大数据时代风景名胜区规划思路与方法探讨[J].北京园林,2018,34(2):16-22.
[6]闫闪闪,梁留科,索志辉,方明.基于大数据的洛阳市旅游流时空分布特征[J].经济地理,2017,37(8):216-224.
[7]陈明.基于大数据分析的景区消费行为影响因素研究[D].南宁:广西大学商学院,2016.
[8]吴素娟,王欣.基于互联网评价数据的景区文化建设优化探究--以安徽秋浦河景区为例[J].旅游纵览(下半月),2017(10):46-47.
[9]Wang,Chang,Zhang,Jinhe,Yu Peng.The theory of planned behavior as a model for understanding tourists'responsible environmental behaviors:The moderating role of environmental interpretations[J].Journal of Cleaner production,2018(5):171.
[10]黄志贵.从物品到符号解读精神消费[J].商业研究,2003(16):140-142.
[11]孙根年,杨亚丽.2.0版中国旅游恩格尔系数构建及时空变化研究[J].人文地理,2014(3):121-127.
[12]庞力萍,高静.转型升级背景下浙江旅游营销创新研究[J].浙江外国语学院学报,2011(6):89-94.
[13]曹诗图,陈晓亮,张文雅.湖北旅游产业发展战略创新研究[J].理论月刊,2010(3):85-88.