“互联网+”背景下企业竞争情报变革模式研究
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摘要
【目的/意义】"互联网+"背景下,企业竞争情报亟需进行深入变革,以突破传统竞争情报的局限性,形成新的竞争优势。【方法/过程】本文基于当前"互联网+"背景,通过对传统竞争情报工作流程与"互联网+"背景下竞争情报工作流程进行对比,分析"互联网+"背景下企业竞争情报工作流程中收集、分析、传播三个环节的变革模式。【结果/结论】探索了"互联网+"背景下企业竞争情报未来变化发展方向,为新形势下企业转型提供借鉴。
【Purpose/significance】In order to break through the limitations of traditional competitive intelligence and create new competitive advantages, deeper changes are needed in the competitive intelligence of enterprises under the background of"Internet+".【Method/process】This paper analyzes the transformation mode of collection, analysis and dissemination by contrasting the competitive intelligence working process under the background of Internet+ with traditional competitive intelligence working process.【Result/conclusion】This paper indicates the direction for future development of enterprises under the background of"Internet+", which aimed to provide some references for business transformation under the new situation.
【Purpose/significance】In order to break through the limitations of traditional competitive intelligence and create new competitive advantages, deeper changes are needed in the competitive intelligence of enterprises under the background of"Internet+".【Method/process】This paper analyzes the transformation mode of collection, analysis and dissemination by contrasting the competitive intelligence working process under the background of Internet+ with traditional competitive intelligence working process.【Result/conclusion】This paper indicates the direction for future development of enterprises under the background of"Internet+", which aimed to provide some references for business transformation under the new situation.
引文
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2 Berbon P,Watkins J.The Industrial Internet:Robotics,Automation,and the Future of Manufacturing[R].Team Finland Future Watch Report,2014.
3 Peter C,Annunziata M.Industrial Internet:Pushing the Boundaries of Minds and Machines[R].2012.
4 Communication Promoters Group of the Industry-Science Research Alliance Securing the future of German manufacturing industry:Recommendations for implementing the strategic initiative INDUST-RIE 4.0[R].April 2013.
5李克强.2015年国务院政府工作报告[EB/OL].http://lianghui.people.com.cn/2015npc/n/2015/0305/c394298-26642056.html,2016-07-21.
6国务院.国务院关于积极推进“互联网+”行动的指导意见[EB/OL].http://www.gov.cn/zhengce/content/2015-07/04/content_10002.html,2016-08-01.
7 Herring J P.Key Intelligence topics:a process to identify and define intelligence needs[J].Competitive Intelligence Review,1999,(10):4-14.
8郑彦宁,郑超,赵筱媛,等.基于竞争情报价值链的产业竞争情报作用研究[J].情报理论与实践,2014,(2):36-39.
9陈峰,梁战平.竞争情报价值链:概念和意义[J].图书情报工作,2003,(7):33-35.
10缪其浩.市场竞争与竞争情报[M].北京:军事医学科学出版社,1996:55-65.
11化柏林,李广建.大数据环境下的多源融合型竞争情报研究[J].情报理论与实践,2015,(4):1-5.
12李广建,化柏林.大数据分析与情报分析关系辨析[J].中国图书馆学报,2014,(5):14-22.
13 Mayer V,Cukier K.大数据时代[M].杭州:浙江人民出版社,2013:4.
14曾忠禄.大数据分析:方向、方法与工具[J].情报理论与实践,2017,(1):1-5.
15迟玉琢.大数据背景下的情报分析[J].情报杂志,2015,(1)18-22.
16 Gupta S,Saxena S.Real-Time Big Data Analytics[M].北京清华大学出版社,2018:22-23.
2 Berbon P,Watkins J.The Industrial Internet:Robotics,Automation,and the Future of Manufacturing[R].Team Finland Future Watch Report,2014.
3 Peter C,Annunziata M.Industrial Internet:Pushing the Boundaries of Minds and Machines[R].2012.
4 Communication Promoters Group of the Industry-Science Research Alliance Securing the future of German manufacturing industry:Recommendations for implementing the strategic initiative INDUST-RIE 4.0[R].April 2013.
5李克强.2015年国务院政府工作报告[EB/OL].http://lianghui.people.com.cn/2015npc/n/2015/0305/c394298-26642056.html,2016-07-21.
6国务院.国务院关于积极推进“互联网+”行动的指导意见[EB/OL].http://www.gov.cn/zhengce/content/2015-07/04/content_10002.html,2016-08-01.
7 Herring J P.Key Intelligence topics:a process to identify and define intelligence needs[J].Competitive Intelligence Review,1999,(10):4-14.
8郑彦宁,郑超,赵筱媛,等.基于竞争情报价值链的产业竞争情报作用研究[J].情报理论与实践,2014,(2):36-39.
9陈峰,梁战平.竞争情报价值链:概念和意义[J].图书情报工作,2003,(7):33-35.
10缪其浩.市场竞争与竞争情报[M].北京:军事医学科学出版社,1996:55-65.
11化柏林,李广建.大数据环境下的多源融合型竞争情报研究[J].情报理论与实践,2015,(4):1-5.
12李广建,化柏林.大数据分析与情报分析关系辨析[J].中国图书馆学报,2014,(5):14-22.
13 Mayer V,Cukier K.大数据时代[M].杭州:浙江人民出版社,2013:4.
14曾忠禄.大数据分析:方向、方法与工具[J].情报理论与实践,2017,(1):1-5.
15迟玉琢.大数据背景下的情报分析[J].情报杂志,2015,(1)18-22.
16 Gupta S,Saxena S.Real-Time Big Data Analytics[M].北京清华大学出版社,2018:22-23.