3D打印与银行服务设计创新
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摘要
银行服务质量已成为银行竞争力的重要因素,银行的服务模式需要完成从产品到体验的转变,实现以用户为核心的服务理念。通过文献研究和案例分析发现,3D打印作为新兴多场景应用的个性化制造技术,在推动银行服务设计创新、提高银行服务品质等方面已初显成效。今后,3D打印技术不仅能成为银行业由传统工业化模式向高技术密集型模式转化的新技术支撑,同时在提升银行服务触点的满意度、优化服务模式、提升服务体验等方面具有广阔的应用前景,对推动银行服务的转型升级可以起到积极作用。
The quality of banking services has become an important factor in the competitiveness of banks. The service model of banks needs to complete the transition from products to experience and realize the service concept with the user as the core. Through literature research and case analysis,it is found that 3D printing,as a personalized manufacturing technology for emerging multi-scene applications,has achieved initial success in promoting banking service design innovation and improving bank service quality. In the future,3D printing will not only become a new technology support for the banking industry to transform from the traditional industrialization mode to the high-tech intensive mode,but also have broad applications in improving the satisfaction of banking service contacts,optimizing service models,and improving service experience. Prospects can play a positive role in promoting the transformation and upgrading of banking services.
The quality of banking services has become an important factor in the competitiveness of banks. The service model of banks needs to complete the transition from products to experience and realize the service concept with the user as the core. Through literature research and case analysis,it is found that 3D printing,as a personalized manufacturing technology for emerging multi-scene applications,has achieved initial success in promoting banking service design innovation and improving bank service quality. In the future,3D printing will not only become a new technology support for the banking industry to transform from the traditional industrialization mode to the high-tech intensive mode,but also have broad applications in improving the satisfaction of banking service contacts,optimizing service models,and improving service experience. Prospects can play a positive role in promoting the transformation and upgrading of banking services.
引文
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[10]郭日阳. 3D打印技术及产业前景[J].自动化仪表,2015(3):5-8.
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[12]许力,邹勤.3D打印在创意设计中的应用[J].设计,2016,29(6):114-115.
[2]管薇薇. VR在银行服务转型中的应用前景[J].金融经济,2016(20):32-34.
[3]曹建中,辛向阳.从物理银行到互联网金融的服务设计思考[J].包装工程,2016(4):72-77.
[4]陈勇钢,李存金. 3D打印技术的多学科研究特征分析[J].科技管理研究,2017(1):56-58.
[5]柳建,雷争军,顾海清,李林岐. 3D打印行业国内发展现状[J].制造技术与机床,2015(3):17-21.
[6]李勇,长尾徹.感性需求的“翻译”技术[J].浙江工业大学学报(社会科学版),2015(6):165-168.
[7]李津.银行服务接触、顾客情感与满意度之间关系的实证研究[J].上海金融,2011(8):102-106.
[8]段虹.互联网金融背景下中小商业银行网点转型研究[D].对外经济贸易大学,2016(11):48.
[9]李华,敏张辉.顾客等待容忍度与银行排队服务系统的优化[J].金融论坛,2011(2):29-34.
[10]郭日阳. 3D打印技术及产业前景[J].自动化仪表,2015(3):5-8.
[11]余森林,毛一鸣.工业4.0时代3D打印技术对工业设计的系统性影响[J].设计,2016,29(19):64-65.
[12]许力,邹勤.3D打印在创意设计中的应用[J].设计,2016,29(6):114-115.