科技期刊如何提升专题文章的新媒体传播效果——以《药学进展》办刊实践为例
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摘要
在科技期刊同质化竞争日趋激烈的当下,专题策划是增强期刊优势特色、强化期刊品牌的有效举措。专题倾注了期刊编辑的大量心血,如何将专题内容最大程度地传递给读者是实现专题价值的关键一环。随着新媒体的飞速发展及其在各行各业中的广泛普及,许多期刊也开始使用微信公众号等新媒体平台推广文章,拓宽期刊传播渠道。以《药学进展》办刊实践为例,探讨了新媒体推广期刊专题的问题和优化策略,旨在为科技期刊传播力的提升积累经验并提供新的思路。
Nowadays,with the homogeneous competition of sci-tech periodicals getting increasingly fierce,the special topic planning has become an effective measure to strengthen the features and brand of periodicals.Editors often pay a great deal of effort into special topics,and the key to realize the value of special topic is to deliver the content to readers as much as possible.With the rapid development of new media and its wide application in various industries,the new media platforms,such as WeChat subscription,have also been used to popularize articles and broaden dissemination channel in scitech periodicals.Taking Progress in Pharmaceutical Sciences as an example,the problems and optimization strategies of promoting articles in special topic by new media have been discussed in this paper,so as to accumulate experience and provide new ideas for the promotion of sci-tech periodicals propagation effect.
Nowadays,with the homogeneous competition of sci-tech periodicals getting increasingly fierce,the special topic planning has become an effective measure to strengthen the features and brand of periodicals.Editors often pay a great deal of effort into special topics,and the key to realize the value of special topic is to deliver the content to readers as much as possible.With the rapid development of new media and its wide application in various industries,the new media platforms,such as WeChat subscription,have also been used to popularize articles and broaden dissemination channel in scitech periodicals.Taking Progress in Pharmaceutical Sciences as an example,the problems and optimization strategies of promoting articles in special topic by new media have been discussed in this paper,so as to accumulate experience and provide new ideas for the promotion of sci-tech periodicals propagation effect.
引文
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[4]魏媛婕,王钐杉.科技期刊专题策划思考和实践--以《信息通信技术》系列专题为例[J].科技与出版,2013(4):44-46.
[5]杨臻峥,李娜,郑民,等.科技期刊借助微信平台拓展服务模式的探索--以《药学进展》办刊实践为例[J].编辑学报,2016,28(6):584-587.
[6]朱剑.域出版:传播秩序的重构[J].澳门理工学报:人文社会科学版,2017(1):114-117.
[7]李祖平.“互联网+”时代的学术期刊移动出版--“域出版3521提升工程”的探析与思考[J].技术与创新管理,2015,36(6):604-608.
[2]吕冬梅,陈玲,李禾.《中国中药杂志》专题策划与实践[J].编辑学报,2014,26(3):275-277.
[3]黄蓓华.专题策划:提升科技期刊品牌的重要途径--以《绿色建筑》系列专题策划为例[J].中国科技期刊研究,2013,24(4):745-747.
[4]魏媛婕,王钐杉.科技期刊专题策划思考和实践--以《信息通信技术》系列专题为例[J].科技与出版,2013(4):44-46.
[5]杨臻峥,李娜,郑民,等.科技期刊借助微信平台拓展服务模式的探索--以《药学进展》办刊实践为例[J].编辑学报,2016,28(6):584-587.
[6]朱剑.域出版:传播秩序的重构[J].澳门理工学报:人文社会科学版,2017(1):114-117.
[7]李祖平.“互联网+”时代的学术期刊移动出版--“域出版3521提升工程”的探析与思考[J].技术与创新管理,2015,36(6):604-608.