分享经济企业商业模式创新:机理与路径研究
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摘要
分享经济依托"互联网+"技术,通过构建分享平台实现了闲置资源在供给侧和需求侧的精准匹配和高效流通,获得了巨大发展,引起了业界和学界的广泛关注。明晰商业模式创新的机理与路径,可以探究分享经济企业获取卓越竞争优势的来源,及其商业模式创新的关键。文章从分享经济参与主体的视角,研究了分享经济企业打造无边界供给体系、新零售业务体系、多元化盈利体系和差异化价值体系的商业模式创新路径,提出了新时期创业企业商业模式创新的建议,即以供给创新、营销创新、盈利创新和服务创新触发、带动、推进、促使商业模式创新。
The sharing economy relies on the"Internet plus"technology. Thnough constructing the sharing platform,realizing the precise matching and efficient circulation of idle resources between the supply side and the demand side,it gets great development and arouses widespread concern from the industry and academia. By clarifying the theory and path of business model innovation,we can explore the source of sharing economy enterprises' competitive advantages and the key to business model innovation. The paper, from the participants' perspective of sharing economy,researches on the path of business model innovation of sharing economy enterprises by building borderless supply system,the new system of retail business,diversified profit system,and differentiated value system. Then it puts forward suggestions for business model innovation of Start-up enterprises in the new era. That it includes the following ways:through supply innovation,marketing innovation,service innovation and profitability innovation to promote and trigger business model innovation.
The sharing economy relies on the"Internet plus"technology. Thnough constructing the sharing platform,realizing the precise matching and efficient circulation of idle resources between the supply side and the demand side,it gets great development and arouses widespread concern from the industry and academia. By clarifying the theory and path of business model innovation,we can explore the source of sharing economy enterprises' competitive advantages and the key to business model innovation. The paper, from the participants' perspective of sharing economy,researches on the path of business model innovation of sharing economy enterprises by building borderless supply system,the new system of retail business,diversified profit system,and differentiated value system. Then it puts forward suggestions for business model innovation of Start-up enterprises in the new era. That it includes the following ways:through supply innovation,marketing innovation,service innovation and profitability innovation to promote and trigger business model innovation.
引文
[1]RACHEL Botsman,ROO Rogers.What's mine is yours:the rise of collaborative consumption[M].New York:Harper-Collins,2010.
[2]BELK R.You are what you can access:sharing and collaborative consumption online[J].Journal of business research,2014,67(8):1595-1600.
[3]王家宝,敦帅,黄晴悦.当闲置资源遇见“互联网+”---分享经济的风靡之道[J].企业管理,2016(6):55-57.
[4]杨书培.中国分享经济发展的必要条件及可持续发展性[J].中国集体经济,2015(13):16-18.
[5]WEBER T A.Intermediation in a sharing economy:insurance,moral hazard,and rent extraction[J].Journal of management information systems,2014,31(3):35-71.
[6]吴晓隽,沈嘉斌.分享经济内涵及其引申[J].改革,2015(12):52-60.
[7]ALEKSANDRA Kosintceva.Business models of sharing economy companies---exploring features responsible for sharing economy companies'internationalization[D].Norway:Norwegian School of Economics,2016.
[8]OSTERWALDER A,PIGNEUR Y,SMITH A,CLARK T,V D PIJL P.Business model generation:a handbook for visionaries,game changers,and challengers[J].African journal of business management,2011,29(6):2549-2557.
[9]邢纪红,王翔.传统制造企业“互联网+”商业模式创新的结构特征及其实现路径研究[J].世界经济与政治论坛,2017(2):70-90.
[10]王翔,李东,张晓玲.新技术市场化商业模式设计:基于结构与情境视角[J].科技进步与对策,2013(15):1-8.
[11]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
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[13]吴群.中小企业商业模式创新的现实意义与实现途径[J].经济问题,2012(9):79-82.
[14]李飞,米卜,刘会.中国零售企业商业模式成功创新的路径[J].中国软科学,2013(9):97-111.
[15]张永安,吴屹然.基于新视角的商业模式创新路径研究---以腾讯公司为例[J].经济体制改革,2015(5):151-157.
[16]彭虎锋,黄漫宇.新技术环境下零售商业模式创新及其路径分析---以苏宁云商为例[J].宏观经济研究,2014(2):108-115.
[17]罗珉,李亮宇.互联网时代的商业模式创新:价值创造视角[J].中国工业经济,2015(1):95-107.
[18]罗蜀新,王翔祥.基于价值创造的小微企业商业模式创新路径[J].管理世界,2016(8):184-185.
[19]郑志来.共享经济的成因、内涵与商业模式研究[J].现代经济探讨,2016(3):32-36.
[20]赵树梅,徐晓红.“新零售”的含义、模式及发展路径[J].中国流通经济,2017,31(5):12-20.
[21]王家宝,黄晴悦,敦帅.分享经济:源起、模式与趋势[J].管理现代化,2016(4):127-129.
[22]王一粟,陈宏民.基于双边市场理论的分享经济平台研究[J].管理现代化,2017(2):48-50.
[23]王家宝,胡小品,敦帅.老国货的新活法---回力的转型创新之路[J].企业管理,2016(10):67-69.
[2]BELK R.You are what you can access:sharing and collaborative consumption online[J].Journal of business research,2014,67(8):1595-1600.
[3]王家宝,敦帅,黄晴悦.当闲置资源遇见“互联网+”---分享经济的风靡之道[J].企业管理,2016(6):55-57.
[4]杨书培.中国分享经济发展的必要条件及可持续发展性[J].中国集体经济,2015(13):16-18.
[5]WEBER T A.Intermediation in a sharing economy:insurance,moral hazard,and rent extraction[J].Journal of management information systems,2014,31(3):35-71.
[6]吴晓隽,沈嘉斌.分享经济内涵及其引申[J].改革,2015(12):52-60.
[7]ALEKSANDRA Kosintceva.Business models of sharing economy companies---exploring features responsible for sharing economy companies'internationalization[D].Norway:Norwegian School of Economics,2016.
[8]OSTERWALDER A,PIGNEUR Y,SMITH A,CLARK T,V D PIJL P.Business model generation:a handbook for visionaries,game changers,and challengers[J].African journal of business management,2011,29(6):2549-2557.
[9]邢纪红,王翔.传统制造企业“互联网+”商业模式创新的结构特征及其实现路径研究[J].世界经济与政治论坛,2017(2):70-90.
[10]王翔,李东,张晓玲.新技术市场化商业模式设计:基于结构与情境视角[J].科技进步与对策,2013(15):1-8.
[11]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
[12]EVA BUCHERER,ULI EISERT,GASSMANN Oliver.Towards systematic business model innovation:lessons from product innovation management[J].Creativity and innovation management,2012,21(2):183-198.
[13]吴群.中小企业商业模式创新的现实意义与实现途径[J].经济问题,2012(9):79-82.
[14]李飞,米卜,刘会.中国零售企业商业模式成功创新的路径[J].中国软科学,2013(9):97-111.
[15]张永安,吴屹然.基于新视角的商业模式创新路径研究---以腾讯公司为例[J].经济体制改革,2015(5):151-157.
[16]彭虎锋,黄漫宇.新技术环境下零售商业模式创新及其路径分析---以苏宁云商为例[J].宏观经济研究,2014(2):108-115.
[17]罗珉,李亮宇.互联网时代的商业模式创新:价值创造视角[J].中国工业经济,2015(1):95-107.
[18]罗蜀新,王翔祥.基于价值创造的小微企业商业模式创新路径[J].管理世界,2016(8):184-185.
[19]郑志来.共享经济的成因、内涵与商业模式研究[J].现代经济探讨,2016(3):32-36.
[20]赵树梅,徐晓红.“新零售”的含义、模式及发展路径[J].中国流通经济,2017,31(5):12-20.
[21]王家宝,黄晴悦,敦帅.分享经济:源起、模式与趋势[J].管理现代化,2016(4):127-129.
[22]王一粟,陈宏民.基于双边市场理论的分享经济平台研究[J].管理现代化,2017(2):48-50.
[23]王家宝,胡小品,敦帅.老国货的新活法---回力的转型创新之路[J].企业管理,2016(10):67-69.