乡村振兴战略背景下农村电商高效化发展的路径探索

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英文篇名：Exploration Path of Efficient Development of Rural E-commerce under the Background of Rural Revitalization Strategy 作者：李鲁 ; 李剑芳 英文作者：LI Lu;LI Jian-fang;School of International Trade and Economics,Anhui University of Finance and Economics;School of Economics,Anhui University of Finance and Economics; 关键词：乡村振兴 ; 农村电商 ; 路径探索 英文关键词：rural revitalization;;rural e-commerce;;exploration path 中文刊名：JZGC 英文刊名：Value Engineering 机构：安徽财经大学国贸学院;安徽财经大学经济学院; 出版日期：2019-02-28 出版单位：价值工程 年：2019 期：v.38;No.518 基金：安徽财经大学研究生科研创新基金项目“我国零售电商平台对就业带动的影响研究”(ACYC2018079) 语种：中文; 页：JZGC201906020 页数：3 CN：06 ISSN：13-1085/N 分类号：68-70

摘要

实施乡村振兴战略,是党的十九大作出的重大决策部署,"互联网+"便为现代农业发展开辟了全新的方向和趋势,同时为转变农业发展方式提供了全新的路径和方法。农村电商有利于进一步提升农业发展质量、培育乡村发展新动能。立足我国农村电商的发展现状,剖析农村电商发展中存在的问题,具体包括电商基础设施建设不完善,农村电商市场监管力度不强,农村电商市场不完善且缺乏专业人才,农村电商分布不均匀,发展不平衡,针对问题提出推进农村电商高效化发展的路径优化建议。
        The implementation of the rural revitalization strategy is a major decision-making arrangement made by the party's 19 th National Congress. The "Internet+" has opened up a new direction and trend for the development of modern agriculture, and at the same time provides a new path and method for transforming the agricultural development mode. Rural e-commerce is conducive to further improving the quality of agricultural development and cultivating new kinetic energy for rural development. Based on the development status of rural e-commerce in China, it analyzes the problems existing in the development of rural e-commerce, including the imperfect construction of e-commerce infrastructure, the weak supervision of rural e-commerce market, the imperfect rural e-commerce market, the lack of professional talents, uneven distribution of e-commerce and unbalanced development, and proposes the path optimization proposal for promoting the efficient development of rural e-commerce for the problems.

引文

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