创意标题对创意实施可能性的影响:基于首因效应与认知心理学视角
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摘要
基于首因效应和认知心理学角度,对开放式创新社区中创意标题对创意实施可能性的影响进行研究。构建创意标题长度、标题吸引力、标题热点和标题消极性4个方面的标题信息说服力特征对创意实施可能性影响的理论假设,并通过小米社区的数据和构建二元逻辑回归方程进行实证研究,最后提出相应的管理启示,以期为企业解决开放式创新社区中创意超载问题和用户改善创意提交质量提供理论依据。
Based on the primacy effect and cognitive psychology,this paper studies the impact of idea titles on idea implementation in open innovation communities.The paper constructs the theoretical hypothesis that the persuasive characteristics of the title information of idea title length,title attraction,title hotspot and title negativity affect the possibility of idea implementation,makes an empirical study through the data of Xiaomi community and the construction of binary logical regression equation.Finally,the corresponding management enlightenment is put forward in order to provide a theoretical basis for enterprises to solve the problem of creative overload in open innovation community and for users to improve the quality of creative submission.
Based on the primacy effect and cognitive psychology,this paper studies the impact of idea titles on idea implementation in open innovation communities.The paper constructs the theoretical hypothesis that the persuasive characteristics of the title information of idea title length,title attraction,title hotspot and title negativity affect the possibility of idea implementation,makes an empirical study through the data of Xiaomi community and the construction of binary logical regression equation.Finally,the corresponding management enlightenment is put forward in order to provide a theoretical basis for enterprises to solve the problem of creative overload in open innovation community and for users to improve the quality of creative submission.
引文
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[7]STOCK R M,HIPPEL E V,GILLERT N L.Impacts of personality traits on consumer innovation success[J].Research Policy,2016,45(4):757-769,6.
[8]MARTINEZ-TORRES R,OLMEDILLA M.Identification of innovation solvers in open innovation communities using swarm intelligence[J].Technological Forecasting&Social Change,2016,109:15-24.
[9]HAGGAN M.Research paper titles in literature,linguistics and science:dimensions of attraction[J].Journal of Pragmatics,2004,36(2):293-317.
[10]SURPRENANT A M.Distinctiveness and serial position effects in tonal sequences[J].Perception&Psychophysics,2001,63(4):737-745.
[11]EBBINGHAUS H.Memory:a contribution to experimental psychology[J].Annals of Neurosciences,2013,20(4):155-156.
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[14]SWELLER J.Cognitive load during problem solving:effects on learning[J].Cognitive Science,2010,12(2):257-285.
[15]CHEUNG C M-Y,SIA C-L,KUAN K K Y.Is this review believable?A study of factors affecting the credibility of online consumer reviews from an ELM perspective[J].Journal of the Association for Information Systems,2012,13(8):618-635.
[16]SUSSMAN S W,SIEGAL W S.Information influence in organization:an integrated approach to knowledge adoption[J].Information Systems Research,2003,14(1):47-65.
[17]WATKINS M.Principles of persuasion[J].Negotiation Journal,2001,17(2):115-137.
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[19]LOPEZ C,PRINCE V ROCHE M.How can catchy titles be generated without loss of informativeness?[J].Expert Systems with Applications,2014,41(4):1051-1062.
[20]ANNALS OF INTERNAL MEDICINE.Information for authors[EB/OL].(上传/更新日期不详)[2018-08-01].http://annals.org/aim/pages/authorsl.
[21]HUANG S,WU X,BOLIVAR A.The effect of title term suggestion on e-commerce sites[J].International Journal of Fatigue,2008,30(10):31-38.
[22]肖庚生,张再红.英文科技论文标题多维度特征研究:以SCI百篇高被引论文为例[J].中国科技期刊研究,2016,27(10):1055-1060.
[23]萧庆元,强亦忠.科技写作教程[M].北京:高等教育出版社,2005:31.
[24]陈亮,曹嘉霖,陈忠.网民浏览帖子的影响因素及其心理感知过程研究[J].情报杂志,2012,31(3):29-35.
[25]田丹,刘奕杉,王玉琳.热点分析类文章的文献计量分析:以词频分析方法为例[J].情报科学,2017(8):164-169.
[26]GREGG V H,MONTGOMERY D C,CASTA?O D.Recall of common and uncommon words from pure and mixed lists[J].Journal of Verbal Learning&Verbal Behavior,1980,19(2):240-245.
[27]陆月花.从网络旧词新用看名词的语法功能[J].文教资料,2011(4):33-35.
[28]PHILOSOPHICUS R.Art of rhetoric[J].Philosophy&Rhetoric,1968,21(7):52-55.
[29]MUDAMBI S M,SCHUFF D.What makes a helpful online review?A study of customer reviews on Amazon.com[J].MIS Quarterly,2010,34(1):185-200.
[30]殷国鹏,刘雯雯,祝珊.网络社区在线评论有用性影响模型研究:基于信息采纳与社会网络视角[J].图书情报工作,2012,56(16):140-147.
[31]乐国安,董颖红,陈浩,等.在线文本情感分析技术及应用[J].心理科学进展,2013,21(10):1711-1719.
[2]SCHULZE T,INDULSKA M,GEIGER D,et al.Idea assessment in open innovation:a state of practice[C]//ASSOCIATION FORINFORMATION SYSTEMS.European Conference on Information Systems(ECIS).Barcelona:Association for Information Systems,2012:4965-4967.
[3]DEAN D L,HENDER J M,RODGERS T L,et al.Identifying good ideas:constructs and scales for idea evaluation[J].Social Science Electronic Publishing,2009,7(10):646-699.
[4]SHEETS B H.Reviewed work:ideas are free:how the idea revolution is liberating people and transforming organizations,by Alan G.Robinson and Dean M.Schroeder[J].Academy of Management Review,2005,30(3):639-641.
[5]LI M G,KANKANHALLI A,KIM S H.Which ideas are more likely to be implemented in online user innovation communities?An empirical analysis[J].Decision Support Systems,2016,84:28-40.
[6]刘晴晴.开放式创新社区创意采纳的影响因素实证研究[D].济南:山东大学,2017.
[7]STOCK R M,HIPPEL E V,GILLERT N L.Impacts of personality traits on consumer innovation success[J].Research Policy,2016,45(4):757-769,6.
[8]MARTINEZ-TORRES R,OLMEDILLA M.Identification of innovation solvers in open innovation communities using swarm intelligence[J].Technological Forecasting&Social Change,2016,109:15-24.
[9]HAGGAN M.Research paper titles in literature,linguistics and science:dimensions of attraction[J].Journal of Pragmatics,2004,36(2):293-317.
[10]SURPRENANT A M.Distinctiveness and serial position effects in tonal sequences[J].Perception&Psychophysics,2001,63(4):737-745.
[11]EBBINGHAUS H.Memory:a contribution to experimental psychology[J].Annals of Neurosciences,2013,20(4):155-156.
[12]ANDERSON J R.Cognitive psychology and its implications[M].Pittsburgh:Worth Publishers 1985.
[13]MILLER G A.The magical number seven plus or minus two:some limits on our capacity for processing information[J].Psychological Review,1994,101(2):343-352.
[14]SWELLER J.Cognitive load during problem solving:effects on learning[J].Cognitive Science,2010,12(2):257-285.
[15]CHEUNG C M-Y,SIA C-L,KUAN K K Y.Is this review believable?A study of factors affecting the credibility of online consumer reviews from an ELM perspective[J].Journal of the Association for Information Systems,2012,13(8):618-635.
[16]SUSSMAN S W,SIEGAL W S.Information influence in organization:an integrated approach to knowledge adoption[J].Information Systems Research,2003,14(1):47-65.
[17]WATKINS M.Principles of persuasion[J].Negotiation Journal,2001,17(2):115-137.
[18]HABIBZADEH F,YADOLLAHIE M.Are shorter article titles more attractive for citations?Cross-sectional study of 22 scientific journals[J].Croatian Medical Journal,2010,51(2):165-170.
[19]LOPEZ C,PRINCE V ROCHE M.How can catchy titles be generated without loss of informativeness?[J].Expert Systems with Applications,2014,41(4):1051-1062.
[20]ANNALS OF INTERNAL MEDICINE.Information for authors[EB/OL].(上传/更新日期不详)[2018-08-01].http://annals.org/aim/pages/authorsl.
[21]HUANG S,WU X,BOLIVAR A.The effect of title term suggestion on e-commerce sites[J].International Journal of Fatigue,2008,30(10):31-38.
[22]肖庚生,张再红.英文科技论文标题多维度特征研究:以SCI百篇高被引论文为例[J].中国科技期刊研究,2016,27(10):1055-1060.
[23]萧庆元,强亦忠.科技写作教程[M].北京:高等教育出版社,2005:31.
[24]陈亮,曹嘉霖,陈忠.网民浏览帖子的影响因素及其心理感知过程研究[J].情报杂志,2012,31(3):29-35.
[25]田丹,刘奕杉,王玉琳.热点分析类文章的文献计量分析:以词频分析方法为例[J].情报科学,2017(8):164-169.
[26]GREGG V H,MONTGOMERY D C,CASTA?O D.Recall of common and uncommon words from pure and mixed lists[J].Journal of Verbal Learning&Verbal Behavior,1980,19(2):240-245.
[27]陆月花.从网络旧词新用看名词的语法功能[J].文教资料,2011(4):33-35.
[28]PHILOSOPHICUS R.Art of rhetoric[J].Philosophy&Rhetoric,1968,21(7):52-55.
[29]MUDAMBI S M,SCHUFF D.What makes a helpful online review?A study of customer reviews on Amazon.com[J].MIS Quarterly,2010,34(1):185-200.
[30]殷国鹏,刘雯雯,祝珊.网络社区在线评论有用性影响模型研究:基于信息采纳与社会网络视角[J].图书情报工作,2012,56(16):140-147.
[31]乐国安,董颖红,陈浩,等.在线文本情感分析技术及应用[J].心理科学进展,2013,21(10):1711-1719.