摘要
图记是明代中后期发展起来的图书标识,是在牌记之外钤于封面的红色(或其他颜色的) 标记。明代中后期,封面设计普及化,牌记一般放在书的末尾,作为版权的标识不够明显,很难起到版权保护作用。因此,明代出现了在封面上另加钤印简洁的图文标识的图记作为纯粹的商标,这种图记从性质上也属于牌记的一种,但形式更图案化、文字更简洁化,成为艺术化的出版商标。图记为后人准确断定版本刊刻年代起到了非常大的作用。
Seal is a book logo developed in the middle and late Ming Dynasty. It is a red(or other color) mark on the cover of the plate besides the emblem. After the middle and late Ming Dynasty, the cover design became popular, and the emblem was usually placed at the end of the book, which was not obvious enough as the logo of copyright and was difficult to play a role in copyright protection. Therefore, in Ming Dynasty, there appeared a simple graphic seal on the cover as a pure trademark. This kind of seal belongs to a kind of emblem in nature, but it is more patterned and concise,and becomes an artistic publishing trademark. Seal plays a very important role in accurately determining the date of the edition.
引文
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