乡村振兴战略下农户绿色生产态度与行为研究
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摘要
基于江苏苏北536份蔬菜大棚种植农户问卷调查数据,运用结构方程模型实证检验农户绿色生产意愿的影响因素。研究表明:农户的个体自然特征、家庭绿色生产能力、绿色生产认知和政府政策导向对农户的绿色生产意愿有较强的影响,是影响农户绿色生产意愿的深层根源因素,农户的社会身份特征和社会责任意识对农户的影响较小。农户的收益感知和成本感知在显著性影响因子与绿色生产意愿之间起到中介作用,是影响农业绿色生产意愿的最直接因素。加快构建农业绿色生产的政策体系以提高农户的获得感,提升农户绿色生产规模化、组织化程度以增强绿色生产能力和抗风险能力,注重农户内在利益需求以激发农户内生活力。
On the basis of the questionnaire survey data of 536 vegetable greenhouses in the north of Jiangsu province and with the application of the structural equation model,this paper gives a study of the influencing factors of the farmer's willingness for green production. The research has the following conclusions: the individual characteristics of farming households,the individual family capacity of green production and its cognition as well as the government policy orientation have a strong influence on their willingness for green production,and are the deep root causes of the transformation of their willingness for green production,while their characteristics of social identity and their consciousness of social responsibility have less effect. Their perception of income and cost plays an intermediary role between the significant impact factor and their intention towards green production,which is the most direct factor affecting their willingness for green agriculture. It is necessary to speed up the construction of a policy system for green agriculture by enhancing their sense of accomplishment,increase the scale of green agriculture and improve its organization,capacity and risk resistance by stimulating their vitality and showing much concern over their intrinsic interests.
On the basis of the questionnaire survey data of 536 vegetable greenhouses in the north of Jiangsu province and with the application of the structural equation model,this paper gives a study of the influencing factors of the farmer's willingness for green production. The research has the following conclusions: the individual characteristics of farming households,the individual family capacity of green production and its cognition as well as the government policy orientation have a strong influence on their willingness for green production,and are the deep root causes of the transformation of their willingness for green production,while their characteristics of social identity and their consciousness of social responsibility have less effect. Their perception of income and cost plays an intermediary role between the significant impact factor and their intention towards green production,which is the most direct factor affecting their willingness for green agriculture. It is necessary to speed up the construction of a policy system for green agriculture by enhancing their sense of accomplishment,increase the scale of green agriculture and improve its organization,capacity and risk resistance by stimulating their vitality and showing much concern over their intrinsic interests.
引文
(1)PIETOLA Kyostis,OUDE Lansink.Farmer response to policies promoting organic farming technologies in Finland[J].EuropeanReview of Agricultural Economics,2001(1):1-15.
(2)DIMAGGIO Paul,Powell Walter.The iron cage revisited:Institutional isomorphism and collective rationally in organizational fields[J].American Sociological Review,1983(2):147-160.
(3)李学荣:《非正式制度对农户道德风险行为影响的实证分析---基于389户农户的调查》,《农林经济管理学报》2017年第3期。
(4)陈卫平:《乡村振兴战略背景下农户生产绿色转型的制度约束与政策建议---基于47位常规生产农户的深度访谈》,《探索》2018年第3期。
(5)LOHR Luanne,SALOMONSSON Lennart.Conversion subsidies for organic production:Results from Sweden and lessons forthe United States[J].Agricultural Economics,2000,(2):133-146.
(6)YU Chang Hwan,YOO,JIN Chae,YAO Shun Bo.Farmers'willingness to switch to organic agriculture:A non-parametric analysis[J].Agricultural Economics,2014(6):273-278.
(7)DIANNE Hofenk,JOOST M.E.Pennings,ANDRES Trujillo-Barrera.Understanding producers'motives to adopt sustainablepractices:The role of expected rewards,risk perception,and risk tolerance[J].European Review of Agricultural Economics,2014,(6):517-522.
(1)邓远建,肖锐,严立冬:《绿色农业产地环境的生态补偿政策绩效评价》,《中国人口资源与环境》2015年第1期。
(2)于法稳:《中国农业绿色转型发展的生态补偿政策研究》,《生态经济》2017年第3期。
(3)余威震,罗小锋,李容容,等:《绿色认知视角下农户绿色技术采纳意愿与行为悖离研究》,《资源科学》2017年第8期。
(4)黄炎忠,罗小锋,李容容,等:《农户认知、外部环境与绿色农业生产意愿---基于湖北省632个农户调研数据》,《长江流域资源与环境》2018年第3期。
(5)张晖,虞祎,胡浩:《不同类型农户对于畜牧业污染认知差异研究》,《山西农业大学学报(社会科学版)》2011年第3期。
(6)赵健欣,张忠根:《农户安全农产品生产决策影响因素研究》,《统计研究》2007年第11期。
(1)PRESS Melea,ERIC J.Arnould,JEFF B.Murray,Katherine Strand.Ideological challenges to changing strategic orientation incommodity agriculture[J].Journal of Marketing,2014,78(6):103-119.
(2)潘世磊,严立冬,屈志光,等:《绿色农业发展中的农户意愿及其行为影响因素研究---基于浙江丽水市农户调查数据的实证》,《江西财经大学学报》2018年第2期。
(3)罗必良,汪沙,李尚蒲:《交易费用、农户认知与农地流转》,《农业技术经济》2012年第1期。
(4)吴雪莲,张俊飚,丰军辉:《农户绿色农业技术认知影响因素及其层级结构分解-基于Probit-ISM模型》,《华中农业大学学报(社会科学版)》2017年第5期。
(5)何可,张俊飚,田云:《农业废弃物资源化生态补偿支付意愿的影响因素及其差异性分析---基于湖北省农户调查的实证研究》,《资源科学》2013年第3期。
(6)李想,穆月英:《农户可持续生产技术采用的关联效应及影响因素---基于辽宁设施蔬菜种植户的实证分析》,《南京农业大学学报(社会科学版)》2013年第4期。
(7)贺爱忠,李韬武,盖延涛:《城市居民低碳利益关注和低碳责任意识对低碳消费的影响---基于多群组结构方程模型的东、中、西部差异分析》,《中国软科学》2011年第8期。
(1)何秀荣:《技术、制度与绿色农业》,《河北学刊》2018年第4期。
(2)Hirschauer N.A Model-Based Approach to Moral Hazard in Food Chains:What Contribution Do Principal-Agent-Models Make to the Understanding of Food Risks Induced by Opportunistic Behavior.German Journal of AgriculturalE conomics,2004,53(5):192-205.
(3)张利国,李礼连,李学荣:《农户道德风险行为发生的影响因素分析---基于结构方程模型的实证研究》,《江西财经大学学报》2017年第6期。
(4)Mitchell P.,Hurley T..Adverse Selection,Moral Hazard and Grower Compliance With Bottom Refuge.Agricultural and Applied Economics,2004,(10):1-19.
(5)Huttunen S,Peltomaa J.Agri-environmental policies and‘good farming’incultivation practicesat Finnish farms.Journal of Rural Studies,2016,44:19-36.
(6)喻永红,张巨勇,喻甫斌:《可持续农业技术(SAT)采用不足的理论分析》,《经济问题探索》2006年第2期。
(7)于法稳:《实现我国农业绿色转型发展的思考》,《生态经济》2016年第4期。
(2)DIMAGGIO Paul,Powell Walter.The iron cage revisited:Institutional isomorphism and collective rationally in organizational fields[J].American Sociological Review,1983(2):147-160.
(3)李学荣:《非正式制度对农户道德风险行为影响的实证分析---基于389户农户的调查》,《农林经济管理学报》2017年第3期。
(4)陈卫平:《乡村振兴战略背景下农户生产绿色转型的制度约束与政策建议---基于47位常规生产农户的深度访谈》,《探索》2018年第3期。
(5)LOHR Luanne,SALOMONSSON Lennart.Conversion subsidies for organic production:Results from Sweden and lessons forthe United States[J].Agricultural Economics,2000,(2):133-146.
(6)YU Chang Hwan,YOO,JIN Chae,YAO Shun Bo.Farmers'willingness to switch to organic agriculture:A non-parametric analysis[J].Agricultural Economics,2014(6):273-278.
(7)DIANNE Hofenk,JOOST M.E.Pennings,ANDRES Trujillo-Barrera.Understanding producers'motives to adopt sustainablepractices:The role of expected rewards,risk perception,and risk tolerance[J].European Review of Agricultural Economics,2014,(6):517-522.
(1)邓远建,肖锐,严立冬:《绿色农业产地环境的生态补偿政策绩效评价》,《中国人口资源与环境》2015年第1期。
(2)于法稳:《中国农业绿色转型发展的生态补偿政策研究》,《生态经济》2017年第3期。
(3)余威震,罗小锋,李容容,等:《绿色认知视角下农户绿色技术采纳意愿与行为悖离研究》,《资源科学》2017年第8期。
(4)黄炎忠,罗小锋,李容容,等:《农户认知、外部环境与绿色农业生产意愿---基于湖北省632个农户调研数据》,《长江流域资源与环境》2018年第3期。
(5)张晖,虞祎,胡浩:《不同类型农户对于畜牧业污染认知差异研究》,《山西农业大学学报(社会科学版)》2011年第3期。
(6)赵健欣,张忠根:《农户安全农产品生产决策影响因素研究》,《统计研究》2007年第11期。
(1)PRESS Melea,ERIC J.Arnould,JEFF B.Murray,Katherine Strand.Ideological challenges to changing strategic orientation incommodity agriculture[J].Journal of Marketing,2014,78(6):103-119.
(2)潘世磊,严立冬,屈志光,等:《绿色农业发展中的农户意愿及其行为影响因素研究---基于浙江丽水市农户调查数据的实证》,《江西财经大学学报》2018年第2期。
(3)罗必良,汪沙,李尚蒲:《交易费用、农户认知与农地流转》,《农业技术经济》2012年第1期。
(4)吴雪莲,张俊飚,丰军辉:《农户绿色农业技术认知影响因素及其层级结构分解-基于Probit-ISM模型》,《华中农业大学学报(社会科学版)》2017年第5期。
(5)何可,张俊飚,田云:《农业废弃物资源化生态补偿支付意愿的影响因素及其差异性分析---基于湖北省农户调查的实证研究》,《资源科学》2013年第3期。
(6)李想,穆月英:《农户可持续生产技术采用的关联效应及影响因素---基于辽宁设施蔬菜种植户的实证分析》,《南京农业大学学报(社会科学版)》2013年第4期。
(7)贺爱忠,李韬武,盖延涛:《城市居民低碳利益关注和低碳责任意识对低碳消费的影响---基于多群组结构方程模型的东、中、西部差异分析》,《中国软科学》2011年第8期。
(1)何秀荣:《技术、制度与绿色农业》,《河北学刊》2018年第4期。
(2)Hirschauer N.A Model-Based Approach to Moral Hazard in Food Chains:What Contribution Do Principal-Agent-Models Make to the Understanding of Food Risks Induced by Opportunistic Behavior.German Journal of AgriculturalE conomics,2004,53(5):192-205.
(3)张利国,李礼连,李学荣:《农户道德风险行为发生的影响因素分析---基于结构方程模型的实证研究》,《江西财经大学学报》2017年第6期。
(4)Mitchell P.,Hurley T..Adverse Selection,Moral Hazard and Grower Compliance With Bottom Refuge.Agricultural and Applied Economics,2004,(10):1-19.
(5)Huttunen S,Peltomaa J.Agri-environmental policies and‘good farming’incultivation practicesat Finnish farms.Journal of Rural Studies,2016,44:19-36.
(6)喻永红,张巨勇,喻甫斌:《可持续农业技术(SAT)采用不足的理论分析》,《经济问题探索》2006年第2期。
(7)于法稳:《实现我国农业绿色转型发展的思考》,《生态经济》2016年第4期。