Self-referencing and advertising effectiveness: The influence of ad model ethnicity,cultural cues and acculturation level.

详细信息   

• 作者：Liu ; Xiaoyan.
• 学历：Master
• 年：2015
• 毕业院校：University of Minnesota
• Department：Mass Communication.
• ISBN：9781321662047
• CBH：1586008
• Country：USA
• 语种：English
• FileSize：2312192
• Pages：114

文摘