d="par0005">Influence of synthesis procedure on properties and activity of ZnO was determined.
dd><dt class="label">•dt><dd>d="par0010">Relationship between ZnO properties and photocatalytic activity was investigated.
dd><dt class="label">•dt><dd>d="par0015">High crystallinity is the key factor affecting the photocatalytic activity of ZnO.
dd><dt class="label">•dt><dd>d="par0020">High surface area and low ZnO crystallinity do not provide effective RhB removal.
dd><dt class="label">•dt><dd>d="par0025">Simple synthetic method of ZnO attractive for photodegradation of RhB is proposed.
dd>dl>