A two-step approach to evaluating sustainability-related consumer education interventions

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• 作者：Hansjoerg Gaus^a ; ^{h.gaus@ceval.de" class="auth_mail" title="E-mail the corresponding author} ; Christoph E. Mueller^b
• 关键词：Consumer education ; Environmental education ; Evaluation ; Matching ; Quasi-experiment ; Structural equation modeling
• 刊名：Journal of Cleaner Production
• 出版年：2017
• 出版时间：1 January 2017
• 年：2017
• 卷：140
• 期：part_P3
• 页码：1850-1859
• 全文大小：374 K

文摘

The characteristics of creative educational interventions and the way they are implemented in the field often make their evaluation a challenging task. This article uses an exemplary intervention from a large-scale consumer education program on climate protection to present the design, method, and results of a two-step evaluation procedure which allows evaluators to cope with such a situation. Step 1 aims to answer the question of whether or not an intervention actually has the intended effects. Step 2 then assesses the factors that contribute to those effects. Thus, such a two-step evaluation yields information, not only on which interventions are effective and should therefore be maintained, but also on how they should be designed to achieve maximum effects.